The Overshot Customer and the Rise of the Prosumer Digital Camera

The innovation of digital imaging technology has precipitated a dramatic change in the ways in which we photographically document our lives. Before the development of the digital camera system, amateur photographers were limited in their ability to compete with professionals, due to lack of access to sophisticated (and expensive) photographic equipment, darkrooms, educational training, and […]


Thanks for stopping by, so glad you are here! This blog will serve as a space for me to share my research, reflections and discoveries as I embark on a new academic journey into the world of business and entrepreneurship.  I look forward to sharing with you soon!